What are you guys up to?
We work in the advertising industry at M and C Saatchi Abel in Green Point. It’s a very hip and trendy area where people have a lot of money, at the same time there is a huge homeless problem in the area. Every day the haves and have-nots cross each other’s paths but they never connect.
We wanted to do something to bring people together and learn from one another, so each side can remember that the other side is human. There is a cycle where when people beg we end up ignoring them because you can’t give to everyone. We forget they are people, because they are being ignored they see us as pockets and not as people, it is a vicious cycle of dehumanization.
Tell us what you have learned?
This is not just about charity. The haves bring clothes. People get to choose what they want. These are people who haven’t got a choice where to sleep, what to eat. We are trying to give them a choice.
Remember that these are people. Many of these people on the streets, something terrible has just happened to them. We want people to remember that and learn from that.